Not all phone numbers are created equal in China; people will pay exorbitant sums of money for some numbers, standard price for others, and avoid still others where at all possible. This is also true of bank account numbers, street addresses, license place numbers and a whole host of other numbers people use in their daily lives. The reasoning is simple. A given number one through nine, and a host of combinations thereof, sounds like another word or words, and a number is lucky or unlucky based on what that word is.
Since language varies quite a bit across China, which numbers are lucky and why varies quite a bit from region to region. Those listed below are the ones associated with standard Mandarin.
1: represents unity
2 Two is lucky because of the Chinese saying, “good things come in pairs”.
3 (? san1) sounds like “live” (? sheng1)
4 (? si4) sounds like death (? si3).
5 (? wu3) sounds like both “me” (? wo3) and “nothing” or “not” (? wu2)
6 (?liu4) sounds like “flowing” or “smooth” (? liu2)
7 (? qi1) sounds like “together” (? qi3)
8 (? ba1) sounds like “prosper” (? fa1)
9 (? jiu3) sounds like “long-lasting” (? jiu3)
There are also many number combinations with specific meanings.
14 can be pronounced two ways. Shi2 si4, which sounds like “ten deaths”, is the most common pronunciation, but it can also be pronounced yao2si4, which sounds like “want to die” (??yao4si3). Needless to say either pronunciation is undesirable and it’s easy to see why14 is the most unlucky number. Most buildings in China do not have a 14th floor.
54 can mean either “not die” (??wu2si3) or “I die” (?? wo3si3) so if you want to err on the side of caution you’d best avoid it.
59 (?? wu3jiu3) sounds like “short lived” (?? wu2jiu3).
520 (???wu3er2ling2) sounds like “I love you” (??? wo3ai4ni3)
666 sounds a lot like the words “things going smoothly” and is one of the luckiest numbers in Chinese, quite the opposite of its meaning in the heavily Judeo-Christian West!
888 stands for triple prosperity and is another of the luckiest numbers in Chinese.
The Chinese belief in the power of numbers is strong and deeply rooted. Gamblers won’t take rooms on any floor or in any room with a 4 in it, and product model numbers often skip right over four and go straight from three to five (the Cannon Powershot G series being a case in point).
But Chinese don’t just avoid unlucky numbers, they go out of their way, and are willing to spend large amounts of